COMPLETED OUR DRAFT CONTEST FLIER
Wesley and I headed to the Oak Ridge library Friday to do some Tennessee trivia research for our puzzles. What we didn’t expect was that it would be closed due to the Secret City festival going on. We headed to the Clinton library, even though the festival looked fun and I would have rather gone to it than sit in a library.
Once we got to the library, we had a good time doing research. Did you know that in Tennessee, it is illegal to drive while you’re sleeping? No kidding? Really? I’ll remember that next time I sleep walk. I would hate to get pulled over by the cops because I was sleeping, and not know I couldn’t do that and drive at the same time.
Anyway, the librarian presented us with some fun trivia and Wesley and I got to work writing down a bunch of trivia questions and answers for our sample flier. I did say sample, so if you download our draft flier, just remember, the $50 prize does not apply right now, and considering we haven’t gone out searching for sponsors yet, we don’t have a “secret sponsor” for you to discover.
The attached sample is for Anderson County. We also have a flier for Knox County and we will add other counties if there is enough support. Each week, a winner will be drawn from each county, from all the correct answers for each county. Two counties, two winners.
This is one of the ways we plan to fund our documentary and get the word out about our “Building a coffee house one cupcake at a time.” campaign.
What do you think? (Adobe PDF file) We’ll upload the Knox County flier later, but it will be the same format, except the puzzle key will be different since we will choose a Knox County sponsor for that flier.
Download file:
FINANCIAL PROJECTIONS
We are still lacking some data for our projection, such as the amount of money we need for a temporary kitchen or kiosk. Right now, we are just going to fund our documentary and business training. We’ll be making sample cupcakes for our marketing plan for our campaign.
MARKETING
Still lacking in this area. The idea of going around town and introducing our project scares me. I’m a “behind the scenes” type of gal, and I don’t like this part of the documentary at all! However, I have to get over my fear of marketing. I wish I could look at this as an adventure. Perhaps once I get out there with Wesley, it will be fun and I’ll look back at this time and laugh at myself.
We’ve fixed our draft marketing presentation, based on the feedback we received from the Entrepreneurs of Knoxville and I must say, they were right! We needed to narrow down our business approach into what we are working on now.
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